“Innovative technological tools that have been setting great hospitality experiences for the guest, and hoteliers”
The digitalization of guest experiences
Today, hoteliers are increasingly using apps to manage the services they provide to their guests and control many aspects of their guest experience. In the year 2020, the trend toward digital and contactless services has gained new momentum. With the widespread use of technology-assisted options, such as mobile check-in, contactless payments, voice control, and biometrics, customer-facing services are being overhauled.
Hotel guests will soon come to expect the same convenience they enjoy when unlocking their smartphones and laptops with facial recognition and fingerprints. However, installing and maintaining these upgrades can be costly for establishments that want to welcome them. Staying competitive requires investing in technology.
Operations
With the advent of digitization, room reservations have become easier and more efficient than ever before. Anyone can make a reservation online, anywhere, at any time. It has played a critical role in enabling consumers to travel economically, as well as increasing revenues and efficiencies for operators. A variety of technology adoptions have been proposed to increase operational productivity, decrease costs, and increase average revenues within the hospitality and travel industries.
Improved marketing and use of social media
A variety of appealing and updated marketing campaigns have made it easier for hotels to display their special promotions and deals in order to attract travelers who use social media to explore new destinations.
Guests use social media platforms in order to give feedback about their experiences, but it has positive and negative impacts, sometimes feedback has a negative impact. When a guest provides negative feedback, the operator has an opportunity to connect with the guest and take action to avoid similar occurrences in the future. It pays great attention to customer care.
Integrations
The use of digital technology has also enabled hotel guests to integrate associated services. By integrating digitally, hotels can integrate services that were once routed through CRM systems, like city tours, car rentals, and airport transfers. Hotels nowadays store the preferences of their guests in databases, so that subsequent stays at the same hotel or other hotels in the same chain are personalized and enjoyable.
Transformed food services
There has been a phenomenal increase in the use of mobile phones in the food service and hospitality industries. A customer can now access any restaurant’s menu from their mobile phone thanks to food aggregator services. These services are a result of the integration of food suppliers and food delivery services. Moreover, customers can view virtual tours of hotels, locations, and customer feedback on their smartphone devices, enabling them to make informed decisions about their stay.
Future
Due to technological advancements or digitalization, the hospitality industry has undergone a complete transformation. Digital transformation will improve customer engagement if the industry embraces them quickly and adapts to them.
